Corp Dev · March 2026

Competitive Landscape

Q4'25 / FY25 — Where we stand, what competitors are doing, and what we should do

Revenue
$868M
FY25 · Q4: $227M
EBITDA
36.5%
$317M · Profitable
Funded Accounts
3.81M
+16% YoY
AUC
$18.5B
Net deposits $11.6B FY
Revenue

We're mid-tier at $868M — top peers are 5-27x larger.
Revenue growth path = AUC growth.

FY25 Revenue ($M)
Schwab
$23,921
Coinbase
$6,883
IBKR
$6,205
Robinhood
$4,473
Fineco
$1,527
IG Group
$1,491
eToro
$868
Plus500
$792
FlatexDegiro
$649
Nordnet
$587
XTB
$580
Webull
$571
Avanza
$494
Q4'25 Revenue ($M)
Schwab
$6,336
Coinbase
$1,710
IBKR
$1,643
Robinhood
$1,283
IG Group
$406
Fineco
$402
eToro
$227
Plus500
$195
FlatexDegiro
$173
XTB
$165
Webull
$165
Nordnet
$153
Avanza
$125
Profitability

Our 38% EBITDA margin has room to grow.
High-margin peers earn NII on large AUC — scaling AUC is the lever.

Q4'25 EBITDA Margin
IBKR
79%
Fineco
72%
Nordnet
69%
Avanza
64%
Robinhood
59%
Schwab
50%
FlatexDegiro
44%
Plus500
43%
eToro
38%
XTB
38%
Coinbase
33%
Webull
13%
Q4'25 Revenue Mix (Trading / NII / Other)
eToro$227M
Trading 63%NII 26%Other 11%
Robinhood$1,283M
Trading 60%NII 32%Other 8%
IBKR$1,643M
Trading 35%NII 59%Other 6%
Fineco$402M
Trading 50%NII 50%
Robinhood's NII is 32% (up from ~20% pre-card). Credit card drives deposits → NII. IBKR/Fineco earn NII on large AUC. Path for eToro: grow AUC + add banking products.
Scale

AUC: $18.5B vs peers at $100-800B. Avg account $4.9K vs $12K+ at peers.
This is our biggest growth lever.

AUC ($B) — excl. Schwab $11.9T
IBKR
$820
Coinbase
$376
Robinhood
$324
AJBell
$143
Nordnet
$130
Avanza
$119
FlatexDegiro
$111
Fineco
$86
Webull
$25
eToro
$18.5
XTB
$12
Funded Accounts (M)
Schwab
38.5M
Robinhood
27M
Webull
5M
IBKR
4.65M
eToro
3.81M
FlatexDegiro
3.5M
Nordnet
2.35M
Avanza
2.28M
XTB
2.16M
Fineco
1.8M
IG
1.34M
Avg account: eToro $4.9K · Robinhood $12K · Nordnet $55K · IBKR $177K. Doubling to $10K doubles AUC without adding users. Banking products (savings, cards) drive deposits up.
Growth

XTB grew accounts +73%, IBKR +31%. We grew +16%.
Different playbooks: product-led vs marketing-led.

FY25 Funded Account Growth (YoY)
XTB
+73%
IBKR
+31%
AJBell
+19%
Bourse Dir.
+18%
eToro
+16%
Webull
+16%
FlatexDegiro
+14%
Nordnet
+12%
Robinhood
+10%
Avanza
+9%
How they did it

IBKR: 1M accounts with almost no ad spend

GlobalTrader mobile app for retail. >50% growth from India, SE Asia, MENA. IBKR Lite commission-free. "Ask IBKR" AI assistant. Education-first marketing.

Feb 2026: 4.65M accounts (+31%), $820B equity (+40%), 4.37M DARTs

XTB: 864K clients via marketing + savings product

PLN 585M marketing (+70%) — Zlatan, Mourinho, McGregor. Savings accounts attracted non-traders. Stocks/ETFs revenue +155%. Poland: 33% of all new accounts at CSD. €160 CPA.

⚠️ But net profit dropped 25% to PLN 644M

Product-led growth (IBKR) is more sustainable than spend-led (XTB). Savings products drive organic adoption — we should replicate this.
Monetization

Our take rate of 4.69% is #2 in the industry — 3.4x better than Robinhood.
At $50B AUC, this becomes ~$2.3B revenue.

Take Rate — FY25 Revenue / AUC
XTB
4.83%
eToro
4.69%
Webull
2.28%
Coinbase
1.83%
Fineco
1.78%
Robinhood
1.38%
IBKR
0.80%
FlatexDegiro
0.58%
Nordnet
0.45%
Avanza
0.42%
Schwab
0.20%
FY25 ARPU ($) — Revenue / Funded
IBKR
$1,410
IG Group
$1,113
Fineco
$848
Coinbase
$748
Schwab
$621
XTB
$268
Nordnet
$250
eToro
$228
Avanza
$220
FlatexDegiro
$185
Robinhood
$166
Webull
$114
Acquisition Cost

Our CPA is $578 — 3.3x above Robinhood ($155) and XTB (€160).
Product-led acquisition is the fix, not bigger budgets.

CPA — Cost Per Funded Account ($)
Plus500
$1,264
Webull
$754
eToro
$578
XTB
€160
Robinhood
$155
Schwab
$91
FlatexDegiro
$87
Nordnet
$71
Coinbase
$34
Avanza
$32
Marketing Spend as % of Revenue
Plus500
42.6%
eToro
16.0%
XTB
13.1%
Coinbase
10.0%
Robinhood
8.8%
IG
8.4%
Schwab
2.2%
Nordnet
1.0%
We spend 16% of revenue but acquire at $578. XTB spends 13% at €160. The difference: they use savings products + celebrity brand as acquisition funnels. Robinhood uses the Gold Card. We need product-led loops.
Valuation

We trade at 6.9x EV/EBITDA — 42% below peer median (~12x).
At 12x, market cap = ~$4.2B vs $2.4B today.

2026E EV/EBITDA (FactSet consensus)
Robinhood
36.0x
Nordnet
17.4x
Coinbase
16.9x
Fineco
12.2x
IBKR
12.0x
Schwab
10.7x
Plus500
8.0x
IG
7.7x
eToro
6.9x
FlatexDegiro
2.5x
Market Cap ($B) — March 2026
Schwab
$165.9
IBKR
$111.1
Robinhood
$63.8
Coinbase
$52.2
Fineco
$12.0
Nordnet
$6.8
IG
$6.2
Avanza
$5.0
FlatexDegiro
$3.8
XTB
$2.7
eToro
$2.4
Prices as of Mar 20-21, 2026 (Google Finance). Robinhood down ~40% from 52-week high. IG considering US listing.
Competitor Moves

What they're doing that we should pay attention to

Robinhood → EU + Banking

• 200+ tokenized US stocks in EU (Jun 2025). 24/7 via blockchain rails

• Gold Card + new $695 Platinum (Mar 2026). NII now 32% of revenue

• $380M crypto M&A (Bitstamp + WonderFi). Own L2 blockchain planned

• Prediction markets: 3B event contracts/month

• TradePMR ($300M) — entering wealth management

Insight: Credit cards are their growth engine. Tokenized stocks is the EU playbook.

Revolut → Full Banking

• Full UK banking license (Mar 11, 2026!). FSCS protection activated

• 70M users, $75B valuation. Revenue £3.1B, £790M net income

• Expanding: Mexico, US (OCC app), Israel, Argentina, Peru

• Audi F1 title sponsor + Man City. IPO expected 2026-2027

• If 5% of 70M users trade = 3.5M (matching our funded)

Insight: Banking-first then trading is the opposite of our model — and it works. They're also entering Israel.

Coinbase → Equities

• Stock perpetual futures (Mar 20 — 2 days ago!). Mag 7 stocks, 24/7, non-US

• Deribit ($2.9B) — 80% of global crypto options. S&P 500 member

• Base L2 blockchain. USDC $30B+ circulation

• 108M users, $6.56B revenue, $2.58B net income

• CEO vision: "Gmail of finance" — all-in-one super-app

Insight: They just entered equities via crypto rails. Blurring the line between crypto and TradFi completely.

More Competitor Moves

IG, XTB, IBKR and Nordics — what we can learn and apply

IG Group — Strategic Review + Record Revenue (from CY25 results, Mar 19)

• £1,123M total revenue (+7%), £531M EBITDA (47% margin). Organic first trades +54%, active customers +6%

• Platform AUA approaching £20B (was £10.3B in CY23 — nearly doubled in 2 years)

• Freetrade: £32M revenue (+25% CAGR). Independent Reserve (AU crypto): acquired Jan 2026 for ~£68M

• tastytrade (US): $278M revenue FY25 (16% CAGR), 42% EBITDA margin, 109K active customers, $2.7K ARPU, $6B client funding. Client equity/customer grew $20K→$37K in 2 years. Goldman Sachs profiling the asset (Mar 2026). Leadership: ex-COO of Venmo + ex-COO of Cash App/Wealthfront

• Marketing: £109M (+31%), but payback in ~6 months, LTV:CAC = 4:1. Plan to spend >10% of revenue in 2026

• Fixed cost per funded customer down to £750 (vs ~£300 peer mean) — AI and digital servicing driving it down

Strategic review: Evaluating M&A, domicile shift (US listing?), capital allocation. Outcomes autumn 2026

• Unified platform launching 2026: OTC + stocks + crypto + prediction markets in one place

• Q1'26 guidance: ~£300M revenue. CY26 organic growth "towards top end of mid-to-high single digit range"

Insight: IG's marketing payback of 6 months + 4:1 LTV:CAC proves you can spend aggressively IF returns are tracked. Their AUA doubled to £20B in 2 years. Unified platform approach is where the industry is heading.

FlatexDegiro — Pensions + Savings Plans

3.5M customers, €95B AUM. FY25 guidance exceeded. 7x dividend increase. Key: savings plans as recurring revenue driver. Targeting German pension reforms with first-mover products. 75M+ transactions/year.

Insight: Savings plans = sticky, recurring AUC growth. Pension products are untapped for eToro in Europe.

Avanza & Nordnet — Savings-First Model

Avanza: Record FY25 (SEK 4.5B, 68% margin). Savings accounts +80% YoY. 8.3% of all Swedish savings. Mortgages +24%. Nordnet: targeting 100K new Danish customers in 2026. Expanding to Germany.

Insight: "Savings-first" positioning attracts long-term customers. Avanza's +80% savings growth is the product-led acquisition model working.

Fineco — Banking + Brokerage Convergence

€142B TFA, 1.8M clients. FY25 record results. 2026-2029 industrial plan: AI-driven growth. Financial advisor network = human touch at scale. NII 50% of revenue from integrated banking. #1 trading platform in Italy by volume.

Insight: The banking-brokerage hybrid model drives high AUC per client ($48K avg). Fineco proves the end-state model works.

This Week — March 15-22, 2026

The competitive landscape moved this week

Mar 20 · Coinbase

Stock Perpetual Futures Live

24/7 Mag 7 stocks for non-US. $1.2T perps volume. Enters our territory.

Mar 19 · IG Group

Record £1.12B + Strategic Review

Considering leaving London for US listing. Evaluating M&A + restructuring.

Mar 20 · XTB FY25 Results

Record Revenue, Profit -25%

€507M (+16.4%). 864K new clients. Marketing +70% crushed margins.

Mar 5 · Robinhood

$695 Platinum Credit Card

Invite-only. Competing directly with Amex. Two-tier card strategy.

Mar 2 · IBKR Feb Metrics

4.65M Accounts (+31% YoY)

$820B equity (+40%). 4.37M DARTs (+21%). Growth accelerating.

Mar 11 · Revolut

Full UK Banking License

5-year journey complete. FSCS deposit protection. Can now lend at scale.

Everyone is shipping. The window to act is narrowing week by week.
Trends

Four trends reshaping our market — and what we should do about each

🪙

Tokenization

Robinhood: 200+ tokenized stocks in EU. Coinbase: equity perpetual futures. Crypto rails for TradFi assets are live now.

→ Evaluate tokenized stocks for our EU offering

🏦

Brokers → Banks

Robinhood cards (NII 32%). IG pensions (£250M+ transfers). XTB savings. Avanza savings +80%. Revolut full banking.

→ Credit card + savings + pensions = #1 product priority

🤖

AI Is Table Stakes

IBKR "Ask IBKR". Robinhood Cortex. Fineco AI-first 2029 plan. Webull AI tools. IG 87% auto-approval.

→ Ship customer-facing AI (we have 19 agents — expose them)

🌍

Europe Under Siege

Robinhood in 30 EEA countries. XTB blitzing CEE. IG + Freetrade UK. FlatexDegiro pensions. Nordnet → Germany.

→ Defend EU. Consider acquisitions. Accelerate UK

What We Should Do

Four priorities based on what's working for peers

💳

Credit Card

Cashback → CopyTrader. Robinhood proved cards drive deposits + lower CPA. Our NII is 26% vs their 32%.

🤖

AI for Users

"Ask eToro" assistant. AI copy recs. Every competitor shipping AI. We have 19 agents — expose them to customers.

🛡️

Defend EU

Savings products, pensions, tokenized stocks. Consider acquiring a European platform (IG/Freetrade model: 460K users for £160M).

📈

Grow AUC

$4.9K → $10K avg account. Savings + deposit incentives. Product-led growth (IBKR model), not spend-led (XTB model).

Our Moat

#2 take rate (4.69%) · CopyTrader — unmatched · 100+ countries · 36.5% EBITDA · 42% valuation discount

Close the Gaps

AUC 17.5x below Robinhood · CPA 3.3x above · No credit card · $4.9K avg account · 38% EBITDA vs 59-79%

Corp Dev — March 2026 · Sources: Company filings Q4'25/FY25 · FactSet 2026E · Google Finance (Mar 20-21) · Company IR pages